Branding & packaging

I told Tom about how I was considering how the products would be packaged/shown in-store. He suggested combining the sawdust from CNCing the dough scraper and the lame with fungi to create a mycelium packaging. This would be in keeping with my project because it's considering the whole life-cycle of the products and encouraging sustainable processes.

I talked to Eleanor about branding my products. I thought maybe I could embroider a logo onto the linen bowl cover, stamp a logo into the bottom of the bowl and engrave the logo into the stainless steel of the dough scraper. Eleanor thought that branding would go against the whole ethos of the project, because when people get attached to brands they're more consumeristic. Brands are synonymous with trends and people who are following trends tend to be more consumeristic.

I mentioned that part of my design criteria was ensuring the designer/manufacturer was transparent, so the user knew who to come to if the product broke or if they wanted to have more information. Perhaps this could be achieved with a stamp on the bottom of the bowl, or in a card that is included in the packaging, but without dominating the products with branding.